Privacy Policy

1. About Us

This Privacy Policy applies to personal information handled through the website and services of Avalon Cold Beer and Wine Store.

2. Information We May Collect

Depending on how you interact with our website and services, we may collect information such as:

• Your name.
• Billing and shipping address.
• Email address.
• Telephone number.
• Account login information.
• Order and purchase history.
• Products added to your cart or wishlist.
• Pickup or delivery information.
• Payment-related transaction information.
• Communications you send to our store.
• Customer service inquiries.
• IP address and general device information.
• Browser type and operating system.
• Website activity and pages visited.
• Cookie and analytics information.

3. Information You Provide to Us

We may collect personal information directly from you when you:

• Create an online account.
• Place an online order.
• Request in-store pickup.
• Request delivery where available.
• Subscribe to promotional communications.
• Contact us by telephone, email, or through our website.
• Submit an inquiry or customer service request.
• Participate in a promotion or special offer.

4. How We Use Your Information

Personal information may be used for reasonable business purposes, including to:

• Process and manage your orders.
• Provide in-store pickup or delivery services.
• Process payments and transaction records.
• Communicate about your order.
• Provide customer support.
• Manage customer accounts.
• Respond to inquiries and requests.
• Prevent fraudulent or unauthorized transactions.
• Maintain website security.
• Improve our website and shopping experience.
• Understand website performance and usage.
• Maintain appropriate business and accounting records.
• Meet applicable legal and regulatory requirements.

5. Online Orders

When you place an order through our website, we may collect the information necessary to process and fulfil that order.

This can include your name, contact information, billing information, selected products, order amount, pickup or delivery details, transaction status, and related order information.

We may retain appropriate order records for customer service, accounting, fraud prevention, regulatory, and legal purposes.

6. Payment Information

Online payments may be processed through independent third-party payment processors.

Depending on the payment system used, Avalon Liquor may not directly receive or store your complete credit or debit card number.

Payment processors may collect and process payment information according to their own privacy policies and security practices.

7. Customer Accounts

If our website allows you to create an account, information connected with the account may include your name, email address, telephone number, billing details, shipping information, order history, and saved preferences.

You are responsible for maintaining the confidentiality of your account credentials and should contact us if you believe your account has been accessed without authorization.

8. Age Verification & Alcohol Purchases

Where necessary to comply with applicable laws or responsible-sale requirements, we may request information or identification necessary to confirm eligibility to purchase or receive alcoholic beverages.

Valid government-issued photo identification may also be requested when an order is collected or delivered.

9. Cookies

Our website may use cookies and similar technologies to provide website functionality and improve your shopping experience.

Cookies may be used to:

• Remember products in your shopping cart.
• Remember account sessions.
• Save website preferences.
• Understand how visitors use our website.
• Improve website performance.
• Maintain website security.
• Support analytics and marketing functions where applicable.

You may be able to control or disable certain cookies through your browser settings. Disabling necessary cookies may affect some website features.

10. Analytics

We may use analytics tools to understand how visitors interact with our website.

These services may collect information such as your IP address, device type, browser type, pages viewed, approximate location, referring website, and general website activity.

Analytics information helps us understand website performance and improve our services.

11. Marketing Communications

Where permitted by law and where appropriate consent has been obtained, we may use your contact information to send promotions, store updates, product information, or special offers.

You may unsubscribe from promotional electronic communications using the unsubscribe option included in the communication, where available.

Transactional communications about your account, order, pickup, delivery, or customer service request may still be sent where necessary.

12. When We May Share Information

We do not disclose personal information except where reasonably necessary for legitimate business purposes, with consent, or as permitted or required by law.

Information may be shared with service providers such as:

• Payment processors.
• Website hosting providers.
• E-commerce platform providers.
• Delivery or courier services.
• IT and security service providers.
• Email service providers.
• Analytics providers.
• Professional advisers where required.

Service providers may only receive information reasonably necessary to provide the relevant service.

13. We Do Not Sell Your Personal Information

14. Third-Party Websites

Our website may contain links to third-party websites or services, such as maps, payment processors, social media platforms, or delivery providers.

Those websites operate independently from Avalon Liquor and may have their own privacy policies.

We encourage you to review the privacy practices of any third-party service you choose to use.

15. Data Security

We take reasonable administrative, technical, and organizational measures designed to protect personal information against unauthorized access, loss, misuse, alteration, or disclosure.

Security measures may include:

• Secure website connections.
• Access controls.
• Password protections.
• Software and security updates.
• Payment-processing safeguards.
• Restricted access to customer information.

However, no internet transmission or electronic storage system can be guaranteed to be completely secure.

16. Retention of Personal Information

We retain personal information only for as long as reasonably necessary to fulfil the purposes for which it was collected and to satisfy applicable business, accounting, legal, regulatory, and security requirements.

Information that is no longer reasonably required may be deleted, anonymized, or securely disposed of in accordance with our information-management practices.

17. Accessing or Correcting Your Information

Subject to applicable privacy laws and certain legal exceptions, you may request access to personal information we hold about you and request correction of information that is inaccurate or incomplete.

We may need to verify your identity before responding to a privacy request.

18. Consent & Withdrawal

Where consent is required, you may withdraw your consent to certain uses of your personal information, subject to legal, contractual, and operational restrictions.

Withdrawal of consent may affect our ability to provide certain services where the information is necessary to complete the service.

19. Privacy of Minors

Our alcoholic beverage products and alcohol-ordering services are intended only for customers who meet the applicable legal drinking-age requirements.

We do not knowingly intend to provide alcoholic beverage purchasing services to individuals who are legally prohibited from purchasing alcohol.

20. Canadian Privacy Requirements

Avalon Liquor handles personal information in accordance with applicable Canadian privacy requirements, including the Personal Information Protection and Electronic Documents Act (PIPEDA) where applicable.

Our privacy practices are intended to reflect principles including accountability, identifying purposes, consent, limiting collection, limiting use and disclosure, safeguards, openness, individual access, and accuracy.

21. Cross-Border Service Providers

Some technology, hosting, payment, analytics, or other service providers may process or store information outside Saskatchewan or outside Canada.

When information is processed in another jurisdiction, it may be subject to the laws of that jurisdiction.

22. Privacy Breaches

If we become aware of a privacy or security incident involving personal information, we will assess the circumstances and take appropriate steps in accordance with applicable legal requirements.

23. Changes to This Privacy Policy

We may update this Privacy Policy periodically to reflect changes to our website, technology, services, business practices, or applicable legal requirements.

The most current version will be posted on this page together with the updated “Last Updated” date.